An aggregator in business is also known as a networking e-commerce business model, which collects data pertaining to goods offered by other competing websites or online business and displays it on it's own website or software. Whereas, a publishing aggregator is a service that lets you upload your manuscript in one place, and then distributes your work to multiple channels—the retailers who sell you work, such as Apple iBooks, Kobo, Amazon, and more. Naturally, your book is subjected to their terms and service.
Whereas, self-publishing refers to an author or writer completing the entire publishing process on their own or with their own resources. This is done without the help of a traditional publisher or publishing company but sometimes not without the help of a self-publishing service company. A lot of the time self-publishers will request for self-publishing services such as professional editing and cover design in order to compete with traditionally published books.
Whether you decide to self-publish and do everything yourself or use an aggregator the choice is yours. It's best to do a lot of research before deciding which company to use. You normally can tell the genuine companies from those that are genuine by asking a lot of questions and becoming informed.
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