Inko, Inka et Katze sont les mascottes officielles de notre marque créative Inkspired.
En tant que membres clés de notre équipe, ils agissent non seulement comme un instrument pour rendre notre plate-forme plus empathique pour notre public, mais comme une partie de notre plan directeur pour développer du contenu original sur tous nos produits Inkspired.. Cela inclut la planification d’une série Web.
Bienvenue dans notre Design Lab, où vous pourrez découvrir un peu le processus de conception derrière la création de nos personnages émotionnels. Juste une dernière chose, notre bien-aimé Katze le chat n’est peut-être pas là cette fois-ci; il est un peu… spécial ;-)
C’est Inko. Introduced in early 2018, Inko was the first character of Inkspired, and designing him was truly a challenge.
Inko went through different stages on the design board as the team wanted to find the right balance between the personification of the brand and flexibility. We wanted to design a character more than a mascot; we wanted a character that not only embodies the spirit of Inkspired, but also someone who could talk to the users without saying a word.
After a full one-month design process, going through different phases, sketches, designs, we finally arrived to the geeky and sleek design we have today.
C’est Inka. Attention au “a”.
Introduced in the early 2020s, in the midst of a global change, she made her first appearance with a fresher look, lightning charisma, and full of bright colors.
Inka's spirit is the antithesis of Inko's, as we wanted to design a character that can complement him in the way she does storytelling and brings change to settings.
Her care-free attitude, outgoing personality, and her name inspired in South American-aboriginal roots as a game of words turns her into the ideal character to help us move our creative process forward into future projects.
Inkspired's characters were defined by a vectorized style all along.
That was until we introduced the Inkspired Rewards Levels where we needed to personify all of them with champions.
Here we opted for a different drawing style (albeit it was the same design team) to mark them as special collection items.
We needed to design 5 champions to represent the initial 5 levels you can upgrade on Inkspired depending on the amount of Rewards Credits you get.
Each level represented a challenge not only in terms of design, but also to fit in the storytelling we are developing in the background. Furthermore, each level needed to represent an upgrade to focus on the progress you make as a user of the platform, and be consistent with the storytelling. They also needed to adapt to the personality of Inko and Inka, and fit in the harmony of the brand's colors.
On Inkspired we just launched a new section called #ResterAlaMaison inspired in our current global challenge.
This section will run as a digital magazine within Inkspired, covering new exciting reads, recommendations, writing challenges, and all news around the platform and its purpose.
One of the most promising projects we have for this section is to announce the launch of a series of visual stories using our distinctive brand characters of Inko, Inka and Katze. Our story's protagonists will be immersed in different creative adventures that you can only find in creative stories and books.
The series will not only feature our beloved characters, but will introduce many more elements that will be hinted across the platform every now and then.
Compatible with the true nature of Inkspired, the story will run as a series developed chapter by chapter, and will be exclusive to our platform, as part of the new Programme Inkspired Originals.
While there is still no official release date for the Day & Night series, you can stay tuned to this page as it may be announced at any time. It might be sooner than expected.
As we look to start creative projects around these characters in our platform, we are seeking the help of talented artists and illustrators willing to join us in this new visual storytelling adventure. Are you interested in becoming part of the team? Veuillez communiquer avec nous à: [email protected].
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