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Step by step guide about marketing Strategies for emerging writers

As an emerging writer, you've just completed your first book and are looking to sell it online. The question is, how do you market your book without investing too much money? Fortunately, there are a number of marketing strategies you can use to promote your book and grow your audience without breaking the bank. In this article, we'll explore some of these strategies and offer tips on how to switch your mindset from a hobbyist to a serious author.


Define Your Target Audience

Before you begin marketing your book, it's important to identify your target audience. Who are the readers that will most likely enjoy your book? Knowing your target audience will help you tailor your marketing efforts and increase your chances of success. Identify yourself with the readers of the genre you write in, and research what websites, platforms, groups or forums they usually go to. Without a readership, an author is not an author.


Create a brand

Your website or your Inkspired profile is your online home and your readers will expect a professional and inviting presence; or at least one that is visually identifiable with the genre you are writing and conveys quality. You must build a brand around your author's persona that highlights your book and offers readers a chance to learn more about you and your writing.


Leverage Social Media

Social media is a great way to connect with readers and promote your book. Choose one or two platforms that align with your target audience and use them to share updates, behind-the-scenes content, and sneak peeks. If your content is highly visual like a graphic novel or comic book, Instagram and Twitter are probably a good alternative for example; if your content is animated, TikTok probably is. If your content is purely written, Twitter is a viable option. It is important to know how to choose the right medium depending on the content you are creating.


Reach Out to Book Bloggers or the community

Book bloggers are always looking for new books to review and share with their audience. Reach out to bloggers in your genre and offer them a free copy of your book in exchange for an honest review. Inkspired's community can also be very supportive and you can reach them easily either on the Inkspired's Discord server or using the tools within the platform to communicate with readers.


Join Writing Groups

Joining a writing group can help you connect with other writers and learn from their experiences. You may also find opportunities to cross-promote your work with other writers in your group. Connecting with other writers, even if they are not in your genre, only enriches your lexicon, opens your mind and expands your network.


Attend Book Festivals and Conferences

Book festivals and conferences can be a great way to connect with readers and other writers in your genre. Look for events in your area, city or country, and plan to attend to build your network and promote your book. Do it in a friendly way and also try to help other authors with your own network; nobody likes to introduce themselves with name and all and have the answer be "read my book".


Offer a Free Sample

Offering a free sample of your book, such as the first few chapters, can entice readers to buy the full book. Consider offering a free sample on your website or social media platforms. Other great strategy that works very well on Inkspired is to have a series of books in which you offer some for free and others with a retail price or a membership.


Ask for Reviews

Reviews are a powerful tool for selling books, and they go a long way just by asking for them. Ask friends, family, and fans to leave reviews on your Inkspired stories, or Amazon, Goodreads, and other book platforms where you have presence. They key is to be everywhere, and have good reviews everywhere too.


Host a Giveaway

Hosting a giveaway can be a fun way to generate buzz for your book, either physical or digital. Consider giving away a signed copy of your book, a digital banner, a Collectible Card on Inkspired, or other related items to fans on social media.


Run a Facebook/Instagram Ad Campaign or Google AdWords

This is one step further. Think about yourself as an entrepreneur: and your book(s) is(are) your product(s). It is important to invest in your cover picture, but also in the marketing. Even the great books and movies needs a trailer and some way to tell everyone they exist. Facebook/Instagram Ads can be a cost-effective way to reach new readers or Google AdWords as an alternative. Target your ad to your target audience and offer an enticing promotion, such as a discount or a free sample. Create a sense of urgency by setting a deadline to benefit from the discount.


Create a book trailer

That being said, a book trailer is a short video that promotes your book in a visually compelling way. Creating a book trailer can be a great way to generate interest in your book and promote it on social media and other online platforms. Host it on Youtube and link it on the profile of your story on Inkspired; we will make sure that more people see it on the platform ;-)


Collaborate with Other Authors

Collaborating with other authors in your genre can be a great way to cross-promote your work and reach new readers. Look for authors with a similar target audience and offer to promote each other's work on social media or other platforms. Create a collab short story where you are both co-authors (you can do that on Inkspired too) so each of you get the readers of the other one. It's an effective way to grow faster.


Utilize Email Marketing

Building an email list of fans and potential readers can be a powerful marketing tool and will allow you to promote your book directly to people who have expressed interest in your work. Offer a free sample or other promotion in exchange for an email address and use email marketing to stay in touch with your audience. Did you know that on Inkspired, under our Premium plans, you can also build up your e-mail list and reach your readers? Alternatively, there are other affordable email marketing tools available, such as Mailchimp and ConvertKit. It's a great investment with even greater returns.


Participate in Online Communities

Online communities, such as Reddit, Goodreads, and Facebook Groups, can be a great way to connect with readers and promote your book. Join groups that align with your target audience and share updates and sneak peeks of your work. By the way, Inkspired itself is a community, so take advantage of it too; participate in writing challenges, the Discord server, the community groups, comments in stories, ambassador programs and the BETA readings. There are many people who have made friends and contacts that way.


Offer pre-orders

Offering pre-orders is a great way to generate excitement and buzz around your book before it’s even released. Inkspired and other platforms like Amazon and Barnes & Noble allow you to offer pre-orders for your book, which can help you build your audience and generate early sales.


Offer bonus content

Offering bonus content to readers who purchase your book can be a great way to incentivize sales and build your audience. Bonus content can include things like extra chapters, exclusive short stories, or even a free copy of your next book. If you are gamer, you would call it a "DLC". You can offer this bonus content as a part of a pre-order or as an additional benefit of being subscribed to your Membership.


Making the transition from hobbyist to professional writer can be challenging, but with the right marketing strategies and mindset, it’s possible to build an audience and sell your first book online. Remember to focus on creating a strong author platform, building your email list, using social media effectively, collaborating with other writers, and leveraging free and affordable publishing and marketing tools like Inkspired, book giveaways, pre-orders, and bonus content. With persistence and hard work, you can build a successful writing career and share your stories with the world.

April 30, 2023, 1:22 a.m. 0 Report Embed 21
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Don't miss this if you write Romance stories

To become a successful author of bestselling romance novels, you must be able to master a combination of skill, creativity, and passion. To help you achieve this, I’ve compiled a guide on how to craft a great romance novel that will keep readers engaged from beginning to end.


Crafting the Plot

The plot is the backbone of any novel, and a great romance novel is no exception. When crafting the plot of your romance novel, it’s important to keep in mind that the story should center around the development of the romantic relationship between your two main characters.


One effective way to construct the plot of your romance novel is to create a conflict that the two main characters must overcome in order to be together. This conflict can be external, such as a family feud or societal pressure, or internal, such as personal insecurities or past traumas.


Whatever the conflict may be, it should be introduced early on in the novel and gradually built upon throughout the story. This will create tension and suspense that will keep readers invested in the outcome of the relationship.


Crafting the Characters

The two main characters in your romance novel are the heart of the story, and it’s important to craft them in a way that is relatable and compelling. When creating your characters, keep in mind that they should complement each other while also having distinct personalities and flaws.


One way to do this is to give each character a clear motivation that drives their actions throughout the story. This motivation can be related to the central conflict of the novel, or it can be a personal goal or desire.


Additionally, it’s important to give each character a backstory that informs their actions and motivations. This backstory can be revealed gradually throughout the novel, creating depth and complexity in the characters. The Worldbuilding tool of Inkspired called "Universes" provides a great framework to add backstories and details to your characters and make relationships between them.


Building Tension Between the Characters

One of the most important elements of a great romance novel is the tension between the two main characters. This tension can be built through a variety of means, such as conflicting personalities, misunderstandings, or external obstacles.


One effective way to build tension is to create a sense of longing between the two characters. This can be achieved through scenes where the characters are physically close but unable to act on their attraction, or through moments where one character expresses their feelings while the other remains hesitant.


Another way to build tension is to create moments of conflict between the two characters. This conflict can be a result of their differing personalities or goals, or it can be a result of external pressures that force them to choose between their love and their other obligations.


Optimizing for SEO

Publishing on digital platforms like Inkspired require more than just writing and clicking on "Publish"; it's important to optimize every word and paragraph for SEO, so it is not only easier for readers to find you within the platform, but also outside of it through Google or other search engines. To optimize your romance novel for SEO, it’s important to use relevant keywords in your title, subtitle, and book description. This will make it easier for readers to find your book when searching for romance novels on search engines and online marketplaces.


Additionally, you can optimize your book’s metadata by including relevant categories and tags, as well as by using descriptive language in your book description. This will not only improve your book’s SEO, but it will also give potential readers a better idea of what to expect from your novel.


Crafting a great romance novel takes time and effort, but by following these tips, you can create a story that readers will fall in love with. Remember to focus on crafting a compelling plot, creating relatable and complex characters, and building tension between the two main characters. And don’t forget to optimize your book for SEO to help readers find it online!

April 12, 2023, 7:36 a.m. 1 Report Embed 11
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The art of worldbuilding

Worldbuilding is the process of creating a believable and consistent fictional world for a novel or other creative work. This includes building the setting, history, culture, and characters of the world. Worldbuilding is a crucial aspect of storytelling, as it provides a framework for the plot and characters to exist within. In this article, we'll discuss how to do worldbuilding, why it's important, and how it can benefit your novel.


Why is Worldbuilding Important?

Worldbuilding is important because it helps to create a sense of immersion for the reader. A well-crafted world can transport the reader to another time and place, allowing them to experience a story in a way that feels real and engaging. It can also help to establish the rules of the world, providing a foundation for the plot and characters to exist within. When a world is consistent and believable, it allows the reader to suspend their disbelief and fully engage with the story.


Additionally, worldbuilding can help to add depth and complexity to a story. By creating a rich and detailed world, the author can provide background information and context that can enhance the reader's understanding of the story. It can also help to create unique and interesting characters, as the world they inhabit will shape their beliefs, values, and experiences. Inkspired has an amazing tool called Inkspired Universes which is meant to help you doing just that.


How to Do Worldbuilding?

There are many different approaches to worldbuilding, and the process can vary depending on the author and the type of story being told. However, there are some general steps that can be helpful in the worldbuilding process:


1.- Define the Setting: The first step in worldbuilding is to define the setting of the story. This includes the physical environment, such as the geography, climate, and topography of the world. It also includes the cultural environment, such as the languages, religions, and customs of the people who inhabit the world.


2.- Create a History: Once the setting is defined, it's important to create a history for the world. This can include the creation myth of the world, major events that have occurred in the past, and the social and political systems that have developed over time.


3.- Establish the Rules: A crucial aspect of worldbuilding is establishing the rules of the world. This includes the laws of physics and magic (if applicable), as well as the social norms and expectations of the characters.


4.- Develop the Characters: The world that you create will shape the characters that inhabit it. As such, it's important to develop the characters in a way that is consistent with the world you've created. This includes their personalities, backgrounds, and motivations.


5.- Test the World: Once the world is created, it's important to test it by writing scenes and exploring the world through the eyes of the characters. This can help to identify inconsistencies and plot holes that need to be addressed.


Benefits of Worldbuilding

There are many benefits to worldbuilding in a novel. Some of these include:


1.- Enriched Storytelling: A well-crafted world can add depth and complexity to the story, making it more engaging and memorable for the reader.


2.- Consistency: By establishing the rules of the world, the author can ensure that the story remains consistent and believable.


3.- Unique Selling Point: A rich and detailed world can serve as a unique selling point for the novel, attracting readers who are interested in exploring new and interesting worlds.


4.- Character Development: The world that the characters inhabit will shape their personalities, motivations, and experiences. By creating a rich and detailed world, the author can develop unique and interesting characters.


In conclusion, worldbuilding is a crucial aspect of storytelling that can enhance the reader's experience and add depth and complexity to the story. By following the steps outlined above, authors can create rich and believable worlds that will engage and captivate their readers. Whether it's a fantasy, science fiction, or historical fiction novel, worldbuilding can help to establish the rules of the world, provide context and background information, and create unique and interesting characters. By taking the time to carefully craft a world, authors can create stories that are immersive, engaging, and memorable for their readers. So, if you're a writer, consider incorporating worldbuilding into your process - it might just be the key to creating a truly unforgettable novel.

March 18, 2023, 10:35 a.m. 0 Report Embed 11
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How AI-powered tools like Chat GPT can help to improve your narrative writing for novels

Inkspired has been working hard to integrate the new trends of Artificial intelligence (AI) into our Premium plans to support authors in their process of creative writing. AI powered tools like ChatGPT have the potential to revolutionize the way writers approach narrative writing for novels. Here are some ways to use AI tools to improve your writing process and elevate your work.


1.- Generating Ideas: AI tools can help generate new and unique story ideas, plot twists, and character motivations. You can use tools like OpenAI's GPT-3 to help you brainstorm and generate ideas for your next project.


2.- Character Development: AI tools can help writers build complex and multi-dimensional characters. Tools like GPT-3 can generate character descriptions, motivations, and backgrounds, helping you create more detailed and well-rounded characters.


3.- Plot Development: AI tools can assist in plot development, helping writers create a coherent and engaging storyline. By using AI to generate potential plot twists and character arcs, writers can gain a new perspective on their story and develop a more intricate and compelling plot.


4.- Dialogue: AI tools can assist in creating realistic and engaging dialogue for characters. ChatGPT can generate dialogue for specific characters based on their personalities, motivations, and relationships, helping writers create more believable and dynamic conversations.


5.- World-Building: AI tools can help writers build rich and immersive worlds for their stories. By using AI to generate descriptions of environments, cultures, and customs, writers can create a more detailed and believable setting for their characters.


6.- Revisions: AI tools can help writers streamline the revision process, by providing quick feedback and suggestions for improvements. ChatGPT can review your writing and provide constructive criticism on grammar, pacing, and character development, helping you refine your work and make it the best it can be.


7.- Time-Saving: AI tools can save writers time by automating many of the tedious aspects of the writing process. By using AI to generate ideas, character descriptions, and dialogue, writers can focus on the creative aspects of writing, freeing up time to develop their writing style and craft.


8.- Accessibility: AI tools like ChatGPT can provide writers with a new level of accessibility to feedback and resources. With ChatGPT, writers can ask questions and receive answers 24/7, giving them access to valuable resources and insights at any time.


9.- Personalization: AI tools like ChatGPT can be customized and trained to meet the specific needs and preferences of individual writers. By using AI tools that are tailored to your writing style, you can get personalized feedback and insights to help you improve your work.


10.- Experimentation: AI tools can provide writers with new and innovative ways to approach narrative writing. By experimenting with AI-powered writing tools, writers can expand their creative horizons and develop new writing techniques to enhance their work.


In conclusion, AI-powered tools like ChatGPT have the potential to greatly enhance the narrative writing process for novelists. By leveraging the power of AI, writers can streamline their work, generate new ideas, and receive personalized feedback to help them become better writers. However, it's important to remember that AI tools are not a substitute for creativity and hard work, and should be used as a supplement to traditional writing practices.

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